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If I am not sold on something, I can't sell it!

9/11/2012

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It's amazing listening to people who are trying to convince me to sell their products and services for them. At times, I feel like I really should listen to them so that I can analyse their presentation methods then sign them up for our SalesCoach2 Sales Coaching and Training sessions. Other times, I listen with one goal (and I mean just one single goal only). I listen to be educated, nothing else!

Here at SalesCoach2, we see Sales is an art (not science). With that being said, we also see sales people as artists painting their connections to selected products and services (through presentations) onto canvasses (their prospective clients). When you paint something onto a piece of canvass, some people can pick up on the intensity of each stroke of your paint brush. Others can feel the passion of your artistic presentation, connect with your color scheme and even the subject that you have chosen to represent in your painting.

Selling simply illustrated is also about you making a deep connection to a product or service through your own experiences. Having made that connection, it becomes easy for you to create a story that is unique to you because you are now sold on that product or service. According to SalesCoach2 Sales Trainer and Coach Dahlia Alie, "If you are not sold on a product or service, you can only sell it for a very short while if you are that lucky". It won't take long for people to sense the disconnection between you and the product or service you are presenting.

Now let's turn this scenario around. If I am not sold on something, I can't sell it. There are always going to be different strokes for different folks and so, while I may be passionate about our Sales Training and Coaching services, it does not mean that you should expect me to be passionate about selling coffee, auto parts or construction material because I have very little connection to them. But, if you are presenting these products or services to me, I am expecting to sense your passion, feel your positive energy and be intrigued to the point where I ask you questions.

If you are not sold on something, don't sell it!


Betty Scott is an award winning Sales Coach and Trainer who has helped several sales executives and business owners to close their sales.  Not sure if Sales Coaching or Training is for you? Sign up on our website for a Free 30 minutes consultation. For  more information, visit www.salescoach2.com or contact her at Tel#  646-250-8103.



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