Excepts from my Sales Coaching Client session with AL Cleaning Services ...
AL: how else can I get more clients to book cleaning appointments?
Me: Ever thought about using the " appetizer approach" to marketing your cleaning business?
AL: No... what is that?
Me: Well you target 15 houses in your subdivision/neighborhood. You promote your $10 Bathroom Cleaning Promotion (providing they sign up in advance). When you
are there cleaning (that one bathroom), they will more than likely ask you about he additional cost to clean the other bathrooms in the house. Try to remember that most houses have either 2.5 or 3 full bathrooms. Also bear in mind that if your client live in a high rise building, you stand a very good chance of being referred by this client. After all, neighbors in a high rise building are literally a couple steps away from each other. Before you know it, one cleaning trip to a client living in a condo or apartment building could open up the doors to many more clients in the same building. Before you know it, this
"appetizer sales approach" as in your $10 Bathroom Cleaning Promotion becomes a "full house" cleaning job.
AL: well, well ... that is amazing, I can do that. You make it so easy for me to see how I can improve my client base and revenue.
Me: While you are at, how about putting me on your $10 Bathroom Cleaning Promotion.
Betty Scott is Founder & CEO of SalesCoach2. The company provides innovative Sales Coaching and Sales Training Services that are geared towards business owners and sales professionals who are eager to close more sales and increase their revenues. For more information, visit Betty Scott and her team at www.salescoach2.com
AL: how else can I get more clients to book cleaning appointments?
Me: Ever thought about using the " appetizer approach" to marketing your cleaning business?
AL: No... what is that?
Me: Well you target 15 houses in your subdivision/neighborhood. You promote your $10 Bathroom Cleaning Promotion (providing they sign up in advance). When you
are there cleaning (that one bathroom), they will more than likely ask you about he additional cost to clean the other bathrooms in the house. Try to remember that most houses have either 2.5 or 3 full bathrooms. Also bear in mind that if your client live in a high rise building, you stand a very good chance of being referred by this client. After all, neighbors in a high rise building are literally a couple steps away from each other. Before you know it, one cleaning trip to a client living in a condo or apartment building could open up the doors to many more clients in the same building. Before you know it, this
"appetizer sales approach" as in your $10 Bathroom Cleaning Promotion becomes a "full house" cleaning job.
AL: well, well ... that is amazing, I can do that. You make it so easy for me to see how I can improve my client base and revenue.
Me: While you are at, how about putting me on your $10 Bathroom Cleaning Promotion.
Betty Scott is Founder & CEO of SalesCoach2. The company provides innovative Sales Coaching and Sales Training Services that are geared towards business owners and sales professionals who are eager to close more sales and increase their revenues. For more information, visit Betty Scott and her team at www.salescoach2.com
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